We’ve seen the sugar-free and fat-free labels for years. Now there are gluten-free options at the grocery store and on the menu at many restaurants.
Subway has even joined in the trend. Portland is a test market for their gluten-free sandwich rolls.
In Southeast Portland Rudy Medina makes gluten-free pizza.
“It has really helped our business. Some people are doing it as a diet fad,” said Medina.
One marketing group reports sales of gluten-free products are up 37 percent for the first part of 2012.
Nutritionist Ruth Carey does not recommend giving up gluten unless you have celiac disease which occurs in about 1 percent of the population. Anoth
